SHRM “Austin Takeover” SXSW Activations
Tiger Buoy partnered with SHRM to produce a cinematic brand film capturing the “Civil-tea” Café activation at SXSW—a space designed to inspire dialogue, connection, and civility. Through full-service production, our team directed on-site coverage, coordinated with secondary film crews across the city, and unified a wide range of assets into a single, cohesive story. The film blends documentary-style intimacy with the scale and vibrancy of SXSW, weaving together shared moments of reflection and community. The result showcases Tiger Buoy’s ability to elevate complex activations into narrative experiences that feel human, artful, and emotionally resonant.
